Select Page
The lost art of written communication: Part 2

The lost art of written communication: Part 2

Here we continue with some tips on written communication. You can find Part 1 here. Sloppily written communication reflects poorly on the writer. Unfortunately, grammar is poorly taught in schools in this modern age, and students are forced to remedy this later in...
How to write a newsletter

How to write a newsletter

Most companies will tell you that 80% of their business comes from 20% of their customers. This is the 80-20 rule, also known as Pareto’s Law,  named after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of...
Headlines that grab

Headlines that grab

The job of the headline writer is to capture the essence of the story in a few words. The headline sells the story. Some people are brilliant at it. Years ago I wrote a story for a newspaper about how car rental company Hertz was planning to grab market share from its...
The lost art of written communication: Part 1

The lost art of written communication: Part 1

Here are some thoughts I penned some time back about the waning art of written communication (more later)…. How often have you met someone who seemed intelligent and articulate in conversation, but who in writing couldn’t string a coherent sentence together? The...